Yes, membership in the club is truly free.  (Donations for value received are always appreciated but never required.)  Members are offered free bi-weekly meetings via webcast or telephone for the purpose of enhancing both their interpersonal relationships, and their relationship with themselves.

The Win-Win Club is supported by people who recognize the value of using the win-win principle, and want to help it spread.  They realize people's lives improve (because they become happier) when they consistently go for win-win relationships.